What Is Making Media?

Does making media mean running ads? Or is it really the media profession? If you are confused by the 101 types of definitions of media jobs on recruitment websites, let AIM help you ‘troubleshoot’!

Before starting to learn about the industry, let’s learn the basics of media in the media with AIM!


In a dry way, ‘media is the way brands convey a message to consumers. And what that method is, nobody limits your creativity. For some people, media may be just a small corner of a newspaper, others must be a TV advertisement … Whether simple or sophisticated, as long as it can convey the message you send to your target audience.


There are several ways you can categorize media. Simply put, you can divide into traditional media and digital media for easy remembering. If you’re serious about pursuing a media career you should be familiar with the paid-owned-earned media concepts:

Paid media: channel you have to pay to use. For example: TV, Newspaper, Radio, Social ..
Owned media: channels you own such as website, Fanpage, Youtube …
Earned media: the channel you do not need to pay for but is still used as good content or viral or your effort to do SEO to appear on page 1 Google.

Categorizing according to the above 3 factors will help you to have a deeper understanding of the nature and relationship between channels. To be more specific, a good content on owned media when shared by more than one person, discussion will result in earned media. However, in order to achieve earned media, content creation is not enough, you still need 1 ‘push’ to reach a large audience. That is also the reason when you want to spread the message quickly in a short time, most brands use paid media.

In other words, owned media is the place where the content is posted; paid media is used to distribute, propagate, and excite in earned media.

Going back and forth, WHAT IS MEDIA DO IT?

When it comes to career opportunities in the media industry, it is necessary to mention the relationship between the 3 parties client-publisher – media agency. The client is the person who needs media to spread the message; The publisher is the owner of the media channels; while the media agency acts as an intermediary to help clients choose appropriate advertising channels from publishers. Making media, most of you will work for these 3 parties although the nature of the work is relatively different.

Starting with the Media Agency, you will likely see two popular positions:

Media planner: responsible for research, channel selection and planning based on data and budget to achieve set KPI.
Media execution: inclined to realize the plan set out by the planner. With traditional channels, the mission of media execution will be to negotiate and place advertisements on TV, newspapers, radio, billboard … If the campaign operates on digital channels, media execution is the direct set-up and optimization. effectiveness of each social media channel, display ad, SEM …
Whether working as a planner or in favor of execute, at the agency, the work of the media is also more about the number. With a budget from a few tens to several hundred billion, to run which channel, how to run to not overdo it, it is necessary to meticulous and careful about the data of the media maker.

As for the client, the work of the media people is rarely divided. Depending on the size and budget of the company, the media profession is often known with different titles such as press relations specialist, Facebook ad runner, Google …

Finally, in publishers like television stations; radio station; ad-network… the media’s job is usually sales – selling ad slots or accounts – who takes the project from sales and continues to follow-up the customer during the run. In these two positions, if I don’t understand media, ‘sour’. Having mastered the foundation and important indicators, you will advise and close deals with ‘old’ clients like media agency!


If you scroll through the job board pages and you’ll see that 80% of the media worker’s workload is execution-oriented. So if you are new to the career, do not be in a hurry to dream with a senior, you must understand the background first. And media execution is a place to help you complement the experience you would never have if you just study books or sit in school.

However, it must be said again, although the media team always lacks staff, it is not easy to apply successfully. Before deciding to enter the industry you should:

There is a definite understanding of media channels from strengths and weaknesses to purpose and application circumstances.
Know how to identify and analyze your target audience from psychology to behavior.
Understand metrics in each media channel.
In addition, having digital thinking, being quick to analyze in evaluating data or hard in negotiating communication is also an advantage.

Digital Media Technology Service

Consulting, design, manage, staffing, built, operate, transfer, training and outsourcing the complex media technology setups and operations with completely customized offerings, one of the best across the globe.


Adore team specializes in transforming a site from the bare shell to state-of-the-art broadcast centre be it for new, for entertainment or sports or any other television channel. We engage starting from planning, system designing, integration, installation, testing, commissioning and final delivery of the project adhering to timelines, within the budget and tailor-made solution. At the same time, it is ensured smooth functioning of the site by providing adequate training to the manpower and hand-holding post-completion.

Adore’s deep-rooted relationship with all the leading technology providers and equipment manufactures makes its technical solutions and design more flexible. Our in-house competence ensures the right technology solution for our customers.

Services include:

Technical Consultancy

Developing work-flow for a Broadcast station based on customers content eco-system.

Turn-key Installations

Broadcast Engineering Services.

Service Level Agreements (SLA), compliances & Annual Maintenance Contracts (AMC)

Legacy technology and continuity of services

Comprehensive Project Management Solutions

Technical and Operational Personnel Training


The capability of setting up of all types of channels (news, entertainment & religious) typically includes studios, PCR, MCR, CAR, Voice over booths, editing suits, Playout Automation, MAM and NRCS, Teleports, DSNGs, outdoor production units and technical training etc.

Digital Media Distribution Services

Media Distribution Services – The digital media distribution services are provided via Satellite, landlines/internet and on cloud. The Digital Media Distribution services in all forms have very high quality of services and being used by premier media houses of the region. Media distribution is accomplished across various domains and regions.


Adore has a teleport facility in Singapore (New Tech Park). State of art and high level of service level delivery are key features of the teleport. These features are attained using a high degree redundancy and fail-safe mechanism to provide exceptionally high availability services along with classical uplinking from various teleport facilities in Singapore.

ADORE provides end-to-end solutions including Uplink, Downlink, Turnaround and Playout services from our advanced, fully automated and redundant teleport facilities. Our teleport serves for permanent and occasional use broadcast clients from around the world.

Having the most advanced HD, SD and UHD digital technologies; our dish farm has comprehensive world-wide coverage, the capability exists to deliver television channels anywhere on the globe.

Our tailored service solutions from traditional teleport to flyaway and transportable uplink and downlink systems meet the mission-critical needs and requirements of every media customer.


Our teleport provides services in SCPC as well as MCPC platforms for SD and HD channels with MPEG-2 / MPEG – 4 compressions and DVB-S / DVB-S2 / S3 modulations. The facility is capable of Uplinking channels on all premier satellites like ASIASAT, MEASAT, INSAT, INTELSAT series amongst others from Singapore. ADORE has the distinction of uplinking for quality broadcasting purposes over a very large number of Television channels.

Some of the key features of our services offering in Singapore are very high service level deliveries. The convenience of studio, post-production, playout and uplinking & from the same place. In-house content monetization platform to further monetize the content apart from a linear television channel. Video connectivity with on-site PoP of all the major telecoms & CDN providers. Wide range of additional options with seamless adaption/expansion capabilities.